Brand guidelines
One canvas. One flow.
Everything you need to represent Flowy well — the logo, color, type, and voice that make one canvas feel like one flow. Use these assets as-is, and keep the marks intact.
Voice
How Flowy talks
Flowy is the product; Flowy AI is the assistant. The voice is warm, confident, and verb-forward — American English, sentence case, single em dashes.
Lead with verbs
Every action opens on motion. Generate, Regenerate, Remix — momentum over nouns, on every surface.
Never break the spell
No code, raw IDs, or internal names on user-facing surfaces. The canvas stays effortless and intact.
Swagger, not slang
Confident and kinetic, with earned precision. No hype, no exclamation pile-ups, no “AI magic.”
Say
- Flowy, Flowy AI
- Generate / Regenerate / Remix
- Canvas, Studio, Brand Kit
- node, Quick Creates, Community
Avoid
- GenStudio, Flam, Spark, Thinkflow
- Canvas AI, Flam AI
- “Failed to…”, “Something went wrong”
- “AI magic”, hype adjectives
Logo
The mark & the wordmark
Flowy's identity is the geometric “F” mark paired with the Flowy.ai wordmark. Use the lockup wherever there's room; the standalone mark in tight or square spaces.
Clear space & sizing
Give it room
Keep clear space around the logo equal to the height of the mark, and never render it below the minimum sizes.
Clear space
The dashed boundary equals the mark's height on every side. Keep other elements outside it.
Minimum size
Wordmark no smaller than 24px tall; the standalone mark no smaller than 16px.
Misuse
Keep the mark intact
Don't recolor, distort, or decorate the logo. When in doubt, use a supplied file.
Color
Cream on near-black
Cream type on a near-black ground, with sage and mint as the living accents. Click any swatch to copy its hex. Tokens live in packages/design-system/styles/tokens.css.
Core
Semantic
Canvas node accents
Typography
Three voices, one system
Clash Display sets the tone; Golos Text carries the interface; Inter keeps the canvas crisp at small sizes; DM Mono labels the technical edges.
One canvas.
Stay in the flow
Generate. Regenerate.
node_42 · 112cr
In motion
The dot-matrix mark
Flowy's signature in motion — the mark resolved into a dot grid that animates while the assistant works.
Used in the chat launcher and the assistant's thinking states. Reserve it for those kinetic, small-scale surfaces — the static mark and lockup carry the brand everywhere else.
Downloads
Grab the assets
Vector logos in cream, dark, and white, plus the favicon and PNG wordmarks. Take the full pack, or pull individual files.
